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HOT-ITEMS is the promoter of global “intelligent consumer products”. Sticking to the life philosophy of “simplicity, nature and good quality” and the brand proposition of “returning to nature”, HOT-ITEMS gains popularity among consumers with its core brand edges of updating products every seven days, pricing at a low level, and targeting at intelligent consumer product chains... It sets the trend of personalized intelligent consumption in the frontier market of household consumption. HOT-ITEMS was run by HOT-ITEMS Industries Co., Ltd. in 2013 and entered the Chinese market in September of the same year to comprehensively come into the market of intelligent consumer products in China. It opened its doors in India in August 2017.

HOT-ITEMS strives to provide consumers with smarter, simpler and stylish products, so as to make the consumer experience happy when shopping. Taking product structure optimization and product management as its priority, HOT-ITEMS insists on selecting materials used in product design & development from all over the world. 80% of the designs are from Japan, Korea, Sweden, Denmark, Singapore, Malaysia and China, etc. While pursuing high quality and intelligent technology, HOT-ITEMS also attaches great importance to consumers’ shopping experience and devotes itself to creating a culture of quality service, to convey features such as intelligence, leisure, quality and creativity through a great shopping experience.